Data and AI Usage Policy

1. Overview

This policy explains how Squires Loft collects, uses and protects personal information through the website https://squiresloft.com.au/. It also outlines how we use artificial intelligence tools in a responsible and transparent way. This policy should be read together with our Privacy Policy.

2. Information We Collect

We may collect personal information when you interact with our website. This includes:

  • Details you provide when making a booking or submitting enquiries
  • Email information when signing up to newsletters or offers
  • Usage data collected automatically through cookies, analytics and website tools
  • Information submitted through forms such as feedback or contact requests

We only collect information that helps us deliver services, respond to enquiries and improve your experience.

3. How We Use Personal Information

Personal information may be used for:

  • Managing reservations and responding to enquiries
  • Sending updates, promotions or offers if you opt in
  • Improving our website through analytics and performance insights
  • Internal business operations
  • Meeting legal or regulatory obligations

We do not use your information for unrelated purposes without your consent.

4. Use of Artificial Intelligence (AI)

We may use AI tools to support parts of our business operations, including:

  • Website performance and user-experience analysis
  • Drafting content for internal use
  • Assisting with administrative tasks
  • Improving customer service processes

AI is used as a support tool, not as a replacement for human decision-making.

5. Personal Information and AI

If AI systems are used in a way that involves personal information, we apply the same standards required under Australian privacy laws. This means:

  • Personal information is only used when necessary
  • AI outputs are checked by our staff
  • Sensitive information is not entered into public AI tools
  • Personal information is never sold or shared with AI providers for their own use

Human oversight is always involved when AI interacts with personal data.

6. Transparency and Consent

Where required, we will:

  • Notify you if AI tools are used in a way that affects your personal information
  • Request consent before using data for specific purposes
  • Provide clear explanations about how your information may be processed

7. Data Security

We take reasonable steps to protect your information from loss, misuse, unauthorised access or disclosure. This includes secure systems, restricted access, encryption where appropriate and ongoing review of our security practices.

8. Sharing Information With Third Parties

We may share personal information with trusted service providers who help deliver our services, such as reservation systems, email platforms and analytics tools. These providers are required to keep your information secure and only use it for the purpose we have authorised.

We do not sell personal information to third parties.

9. Your Rights

You have the right to:

  • Request access to the information we hold about you
  • Ask for corrections if information is inaccurate
  • Opt out of marketing communications
  • Withdraw consent where applicable

To make a request, please contact us using the details on our website.

10. Updates to This Policy

We may update this policy from time to time to reflect operational or legal changes. The latest version will always be available on our website.

Last updated: February 2026